Our Team

Bruce Udell Photo
 Bruce S. Udell, CLU, ChFC, MCEP

Bruce S. Udell has more than 40 years experience in the financial industry. He designs solutions for wealth accumulation and enjoyment for high net worth individuals and families. As a dynamic speaker and lecturer, Bruce is sought-after for his easy-to-understand approach and his special talent in creative estate planning. He is the inventor of The Wealth Enjoyment System®, an innovative approach to estate planning. He is a Chartered Financial Consultant, a Master Certified Estate Planner, and a Chartered Life Underwriter. He also holds an Advanced Estate Planning certificate from The American College in Bryn Mawr, Pennsylvania, and has taught Advanced Estate Planning to CPAs, attorneys, and trust officers.

Bruce is the author of several books, most recently he co-authored Retire Happily Ever After with his son, Jeremy. He is also a contributing author to the Florida Bar’s Basic Estate Planning in Florida, Eleventh Edition. Bruce was also the Co-Founder of Retirement Wealth Specialists.  He has been honored as a life member of the Million Dollar Round Table and is a past Advisory Board member of the Top of The Table, a distinguished group of the top life underwriters worldwide. Bruce was chosen as a Five Star Wealth Manager for the Sarasota market. in 2012, 2013, 2014, 2017 & 2019*. Bruce is also a Registered Representative with Kestra Investment Services, LLC and an Investment Advisor Representative with Kestra Advisory Services, LLC. Bruce founded Udell Associates in 1973.

Clare Price Photo
Clare Price, ChFC, CLU, CAP

Clare Price is a widely recognized financial educator, speaker and consultant specializing in helping affluent individuals, families and businesses enhance the impact of their wealth. Drawing upon over 40 years of experience and a unique ability for explaining complex concepts in understandable language, Ms. Price has a solid reputation for guiding clients through the myriad of complexities and issues surrounding wealth to achieve greater personal satisfaction and more meaningful lives and legacies. Over the course of her career, her counsel and assistance has helped her clients avoid unnecessary estate and income taxes.

A gifted communicator with a passion for helping others, Clare is a popular workshop leader and speaker on the topics of family dynamics, philanthropy, and intergenerational wealth transfer. She has conducted numerous workshops for attorneys, accountants, and non-profit institutions, which have led to consulting engagements with universities, community foundations, hospital foundations and other non-profit organizations. In addition, she has addressed numerous professional and civic organizations including several estate planning councils, Children’s Hospital of Michigan, Providence Hospital Foundation, Beaumont Foundation, Detroit Symphony Orchestra, Southeast Michigan Community Foundation, Family Firm Institute of Southeast Michigan, Van Wezel Foundation and Boys and Girls Club of Sarasota.
Clare is a graduate of the American College of Business and Finance in Bryn Mawr, PA. She and her husband reside in Lakewood Ranch, FL.

Jeremy E. Udell, CFP®

Jeremy oversees the creation, implementation and support of retirement, estate, and insurance planning strategies for Udell Associates. His main responsibilities include meeting with clients and prospects to discuss their current financial situations, and working with them to develop strong and cohesive strategies to meet their financial goals. Jeremy helps clients define their Retirement, Education, Business, Long Term Care, and Insurance needs, and he works with them to create tailored planning strategies to help meet these needs. Jeremy is co-author of the book Retire Happily Ever After.  Jeremy is a Certified Financial Planner™ professional, a Registered Representative with Kestra Investment Services, LLC and an Investment Advisor Representative with Kestra Advisory Services, LLC.

Jeremy also holds an insurance license and received two Bachelors degrees (in Business Management and Jewish Studies) from the University of Florida. Jeremy has been with the firm since 2001.

Megan Udell

Megan Udell, COO, has been with Udell Associates for over 15 years. She is Udell Associates’ office manager as well as overseeing all of Udell Associates’ technology and marketing efforts. She also provides general office, and operational support to the organization.

Janet Udell Photo
Janet Udell

Janet Udell, CFO, is Bruce’s wife and has been with Udell Associates for over 30 years. She handles Udell Associates’ accounting as well as helping Megan manage the office and staff. She also provides general office, and operational support to the organization.

Timberly Merkle Photo
Timberly Merkle
Client Services Manager

Timberly (Timbe) Merkle, Client Services Manager, has been with Udell Associates for 20 years. She oversees matters relating to clients’ policies, medical underwriting, and the administration associated with new business. She also provides general office, and operational support to the organization.

Carolyn  Black
Executive Assistant to Bruce Udell

Carolyn Black, Executive Assistant to Bruce Udell, has been with Udell Associates for over 15 years. She acts as a point of contact between Bruce and Jeremy Udell and the rest of the team, she organizes meetings, she handles correspondence directed to Bruce and Jeremy and she makes travel arrangements and de-tailed travel itineraries. She also does support work for Janet Udell, our CFO. She also provides general office, and operational support to the organization.

*The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria. Eligibility criteria – required: 1. Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Actively licensed as a registered investment adviser or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by Five Star Professional, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or Five Star Professional’s consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through Five Star Professional’s consumer complaint process; feedback may not be representative of any one client’s experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria – considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. Award does not evaluate quality of services provided to clients. Once awarded, wealth managers may purchase additional profile ad space or promotional products. The Five Star award is not indicative of the wealth manager’s future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their client’s assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by Five Star Professional or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by Five Star Professional in the future. For more information on the Five Star award and the research/selection methodology, go to fivestarprofessional.com. 602 Sarasota area wealth managers were considered for the award; 60 (10 percent of candidates) were named 2019 Five Star Wealth Managers. 2018: 626 considered, 52 winners; 2017: 434 considered, 40 winners; 2016: 464 considered, 96 winners; 2015: 602 considered, 112 winners; 2014: 849 considered, 146 winners; 2013: 652 considered, 141 winners; 2012: 530 considered, 149 winners.